Bringing premium Zero proof & Low Proof Brands to life
Catchall Collective specializes in connecting zero-proof beverage brands with placement and business development opportunities. Our clients include some of the most innovative and visionary brands in this thriving lifestyle space. We facilitate partnerships between the brands in our portfolio and the incredible clients in Catchall’s extensive network of hospitality industry partners, driving your success in the New York market.
our services
Based in New York City, Catchall Collective’s mission is to contribute to the fast-growing Zero Proof & Low Proof beverage Space in the United States and internationally, by bringing innovative products and value-added expertise to businesses and consumers.
our four service pillars are:
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Catchall works with our clients to create impactful brands and cultures, and launch them strategically in a highly competitive market space.
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We provide the support you need to train staff and employees about these products, so they can effectively sell them to end consumers.
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We tap into our extensive network of hotels, restaurants, event venues, and other spaces where there are opportunities to get your products on the menu.
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Catchall offers end-to-end event solutions for tastings, launch parties, integrated cultural programming and other happenings that make your products top-of-mind.
Meet Yuna
Over the past several years, Yuna Asriyan has become one of the premier activators in the non-alcoholic beverage and plant alchemy/alternative therapeutics spaces. A consummate stylist and connoisseur, she has contributed her diverse ideas and talents to luxury category innovators such as Pernod Ricard and Seedlip; working with top brands such as Absolut, Martell, Monkey 47, Avion Tequila and Aberlour in the fertile New England market. Now based in New York City, Yuna’s laser-focused sales strategies, innovative marketing techniques and relationship-building acumen have consistently resulted in double-digit growth, expanding territories and unmistakable brand momentum. Yuna is also the founder of Y|A Apparel, her custom styling consultancy.
Where We Are
A FAST-GROWING MENU
Catchall Collective proudly represents a select roster of premium American and international Zero Proof Beverages. We have the integrated brand development, marketing experience and expertise you need to compete in this exciting, rapidly-growing space!
Almave
The soul of Blue Agave — beyond proof.
Almave is the first distilled non-alcoholic Blue Agave spirit, crafted in Jalisco, Mexico. Honoring traditional tequila-making techniques, Almave uses high-quality Blue Agave piñas that are harvested, cooked, and crushed. By skipping the fermentation process, Almave captures the complexity and delicate aromas of authentic tequila, offering a genuine experience without alcohol.
Everleaf
Non-Alcoholic aperitifs made from the world’s most wonderful plants.
Everleaf offers a range of complex, non-alcoholic aperitifs inspired by nature. Founded by conservation biologist and bartender Paul Mathew, Everleaf combines botanical expertise with a passion for great drinks. Each variant—Forest, Mountain, and Marine—delivers unique flavors, from the bittersweet notes of Forest to the vibrant aromatics of Mountain and the crisp refreshment of Marine.
Prima Pavé
Sans alcohol has never been so chic.
Prima Pavé is Italy’s most awarded non-alcoholic wine, offering a line of alcohol-free sparkling wines handcrafted from hand-selected Italian grapes. Through a proprietary, all-natural process, these wines are dealcoholized to 0.0% ABV without adding sugar, chemicals, or flavorings. The result is a sophisticated, terroir-driven profile that elevates any occasion.
Franklin & Sons
Pioneers of flavor since 1886.
With over 135 years of heritage, Franklin & Sons has been creating award-winning tonics, sodas, and soft drinks. Committed to using only natural ingredients and achieving the perfect balance of flavor and fizz, their expertly crafted beverages are designed to complement fine spirits and inspire drinkers worldwide.
All the Bitter
Classic bitters for modern drinkers.
All The Bitter offers classically inspired, alcohol-free cocktail bitters that elevate your drinks. Handmade with organic, functional botanicals, these bitters provide the complexity and depth of traditional bitters without the alcohol. Flavors include Aromatic, Orange, New Orleans, and Lavender, each designed to enhance cocktails, zero proof beverages, or even sparkling water.
Work With Us
If you’ve got a great product you would like us to help you get into the market or just have general questions, we’d love to hear from you!
