Bringing premium Zero proof & Low Proof Brands to life

Catchall Collective specializes in connecting zero-proof beverage brands with placement and business development opportunities. Our clients include some of the most innovative and visionary brands in this thriving lifestyle space. We facilitate partnerships between the brands in our portfolio and the incredible clients in Catchall’s extensive network of hospitality industry partners, driving your success in the New York market.

our services

Based in New York City, Catchall Collective’s mission is to contribute to the fast-growing Zero Proof & Low Proof beverage Space in the United States and internationally, by bringing innovative products and value-added expertise to businesses and consumers.

our four service pillars are:

Catchall works with our clients to create impactful brands and cultures, and launch them strategically in a highly competitive market space.
We provide the support you need to train staff and employees about these products, so they can effectively sell them to end consumers.
We tap into our extensive network of hotels, restaurants, event venues, and other spaces where there are opportunities to get your products on the menu.
Catchall offers end-to-end event solutions for tastings, launch parties, integrated cultural programming and other happenings that make your products top-of-mind.

Meet Yuna

Over the past several years, Yuna Asriyan has become one of the premier activators in the non-alcoholic beverage and plant alchemy/alternative therapeutics spaces. A consummate stylist and connoisseur, she has contributed her diverse ideas and talents to luxury category innovators such as Pernod Ricard and Seedlip; working with top brands such as Absolut, Martell, Monkey 47, Avion Tequila and Aberlour in the fertile New England market. Now based in New York City, Yuna’s laser-focused sales strategies, innovative marketing techniques and relationship-building acumen have consistently resulted in double-digit growth, expanding territories and unmistakable brand momentum. Yuna is also the founder of Y|A Apparel, her custom styling consultancy.

Where We Are

A FAST-GROWING MENU

Catchall Collective proudly represents a select roster of premium American and international Zero Proof Beverages. We have the integrated brand development, marketing experience and expertise you need to compete in this exciting, rapidly-growing space!

Prima Pavé
Spirit free sparklers for the free spirited

Worthy of wine lovers, Prima Pavé wines are handcrafted from the highest-quality Italian grapes. Prima Pavé is the perfect pairing for any festivity where only superior sparkling wine will do!

Everleaf
A complex and bittersweet aperitif

Everleaf Non-Alcoholic Aperitif is a premium, botanically-infused non-alcoholic beverage designed to provide the complexity and depth of traditional aperitifs without the alcohol content. Created by conservation biologist and bartender Paul Mathew, Everleaf aims to capture the essence of natural flavors using a blend of sustainably sourced botanicals

Franklin & Sons

Drinks pioneers since 1886

Franklin & Sons is a renowned brand known for its high-quality mixers and soft drinks, crafted to complement fine spirits and enhance the drinking experience. Established in 1886, the brand has a long heritage of creating sophisticated and flavorful beverages.