About Us

Based in New York City, Catchall Collective’s mission is to contribute to the fast-growing non-alcoholic beverage and plant alchemy space in the United States and internationally, by bringing innovative products and value-added expertise to businesses and consumers.

The four pillars of our service offerings are:

• Brand development and activation

• Education & Training

• Product Sales & Placement

• Event Planning

Meet Yuna

Over the past several years, Yuna Asriyan has become one of the premier activators in the non-alcoholic beverage and plant alchemy/alternative therapeutics spaces. A consummate stylist and connoisseur, she has contributed her diverse ideas and talents to luxury category innovators such as Pernod Ricard and Seedlip; working with top brands such as Absolut, Martell, Monkey 47, Avion Tequila and Aberlour in the fertile New England market. Now based in New York City, Yuna’s laser-focused sales strategies, divergent marketing techniques and relationship-building acumen have consistently resulted in double-digit growth, expanding territories and unmistakable brand momentum. Yuna is also the founder of Y|A Apparel, her custom styling consultancy.