Bringing premium no-lo and plant alchemy brands to life

Catchall Collective is a 100% women-owned agency, founded in 2022 by alternative beverage and plant alchemy visionary Yuna Asriyan. From the people who work for the agency and the values we embody, to the exceptional products we advocate and activate, and the adventurous souls who will savor them ... we aim to bring the very best into our catchall of positive possibilities.

Based in New York City, Catchall Collective’s mission is to contribute to the fast-growing non-alcoholic beverage and plant alchemy space in the United States and internationally, by bringing innovative products and value-added expertise to businesses and consumers.

our services

our four service pillars are:

Catchall works with our clients to create impactful brands and cultures, and launch them strategically in a highly competitive market space.
We provide the support you need to train staff and employees about these products, so they can effectively sell them to end consumers.
We tap into our extensive network of hotels, restaurants, event venues, and other spaces where there are opportunities to get your products on the menu.
Catchall offers end-to-end event solutions for tastings, launch parties, integrated cultural programming and other happenings that make your products top-of-mind.

Meet Yuna

Over the past several years, Yuna Asriyan has become one of the premier activators in the non-alcoholic beverage and plant alchemy/alternative therapeutics spaces. A consummate stylist and connoisseur, she has contributed her diverse ideas and talents to luxury category innovators such as Pernod Ricard and Seedlip; working with top brands such as Absolut, Martell, Monkey 47, Avion Tequila and Aberlour in the fertile New England market. Now based in New York City, Yuna’s laser-focused sales strategies, innovative marketing techniques and relationship-building acumen have consistently resulted in double-digit growth, expanding territories and unmistakable brand momentum. Yuna is also the founder of Y|A Apparel, her custom styling consultancy.

WHERE WE ARE

A FAST-GROWING MENU

Catchall Collective proudly represents a select roster of premium American and international non-alcoholic and plant alchemy products. We have the integrated brand development and marketing experience and expertise you need to compete in this exciting, rapidly-growing space!

Proxies

Cheers, to not drinking

Hand-crafted in Canada, Proxies are deliciously layered blends of fruit, teas, spices, bitters and more, designed to pair with food and be enjoyed in your finest stemware.

Roots Divino

Craft aperitifs, with a story to tell

Roots Divino are non-alcoholic aperitifs based on wine (di vino). The halo shape on the label symbolizes the “divine” effect of enjoying a drinking occasion without the alcohol.

Prima Pavé

Spirit free sparklers for the free spirited

Worthy of wine lovers, Prima Pavé wines are handcrafted from the highest-quality Italian grapes. Prima Pavé is the perfect pairing for any festivity where only superior sparkling wine will do!

Feragaia

The original free spirit

A balanced blend of wild flavours. A complexity that invites you to pause. To reconnect. To appreciate the people around you and the ground beneath your feet. Here’s to your original free spirit.

The Alchemist’s Kitchen Elixirs

Celebrating the power of plants

Based in New York City, The Alchemist's Kitchen offers a seasonally changing selection of botanical offerings with an eye to quality, purpose and utility, supporting small farm-based operations wherever possible.

The Pathfinder

A guide through dimensions

The Pathfinder is a fermented and distilled hemp-based liquid with the intense flavor and aromatic characteristics of a spirit, with none of the harmful effects of alcoholic beverages.